(Corporate Identity)

(Corporate ID)

Logo design
Business stationery
Letterhead
Letterhead templates
Business cards
With compliments slips
Marketing collateral

(Corporate Identity)

Be distinguishable and appealing

A corporate identity is the “persona” of a business or corporation designed to confer with and facilitate the attainment of it’s business objectives.

d’Art Design creates and develops corporate identities by determining the common threads of organisational philosophy manifested in it's distinct corporate culture — the corporate personality.

In an organisation, corporate identity helps it answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to feel a sense of belonging with particular groups.

As with the corporate title, logo (logotype and/or logogram), and supporting devices are assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand. These guidelines are formulated into a package of tools in the corporate identity manual.

The execution involved in creating an identity that is extremely distinguishable and appealing to the company’s target audience needs to have extensive and well researched design parameters.

Visual Identity

Corporate visual identity plays a significant role in the way an organisation presents itself to both internal and external stakeholders.

In general terms, a corporate visual identity expresses the values and ambitions of an organisation, its business and its characteristics.

A corporate visual identity provides an organisation with visibility and “recognisability”. For virtually all profit and non-profit organisations, it is of vital importance that people know the organisation exists and remember its name and core business at the right time.

A corporate visual identity symbolises an organisation for external stake holders, and hence, contributes to its image and reputation. It expresses the structure of an organisation to these stake holders, visualising its coherence as well as the relationships between divisions or units.

The internal function of corporate visual identity relates to employees’ identification with the organisation as a whole and/or the specific departments they work for (depending on the corporate visual strategy). Identification is crucial for employees, and corporate visual identity plays a symbolic role in creating such identification.

© d’Art Design 2010