Brand identity is one of the most valuable assets for a business. d’Art Design specialise in creating unique corporate identities and help organisations develop brand strategy whether the requirement is brand conception or brand repositioning. A solid identity can produce significant financial rewards and as such is a quantifiable asset worth developing. If handled appropriately the brand should clearly signify market placement, company values and be relevant to it’s intended audience.
(Mikki Finlay Premium Residential)
“The redevelopment of the website allowed content updates anytime, anywhere. With this flexibility, content is updated with ease by the client as required”
Mikki Finlay Premium Residential



CMS - Brand and Website Redevelopment
Mikki Finlay, a Brisbane real estate agent dealing exclusively in luxury properties of 1 million dollar plus, required a considerable overhaul of her fragmented brand and an existing non functional website. It was important to address the brand and associated print collateral so that the visual could seamlessly flow onto the website.
It was imperative that a simple Content Management system (CMS) be developed to make site updates easy. It had to be simplistic to use with minimal steps to update text and images and important to safeguard the integrity of the site and the brand with the numerous content changes.
The simple, yet powerful CMS developed has saved the company considerable money and time very quickly. What previously took a day to update is now achieved in less than an hour.
The collection of aggregated statistical information was another important component. The company can present traffic statistics to various sections of the site with a simple one or two step process.
Due to the ease of use, the site is a work in progress with the company wanting to add more and more functionality to the CMS.