(Mikki Finlay Premium Residential)

“The redevelopment of the website allowed content updates anytime, anywhere. With this flexibility, content is updated with ease by the client as required”

Mikki Finlay Premium Residential

CMS - Brand and Website Redevelopment

Mikki Finlay, a Brisbane real estate agent dealing exclusively in luxury properties of 1 million dollar plus, required a considerable overhaul of her fragmented brand and an existing non functional website. It was important to address the brand and associated print collateral so that the visual could seamlessly flow onto the website.

It was imperative that a simple Content Management system (CMS) be developed to make site updates easy. It had to be simplistic to use with minimal steps to update text and images and important to safeguard the integrity of the site and the brand with the numerous content changes.

The simple, yet powerful CMS developed has saved the company considerable money and time very quickly. What previously took a day to update is now achieved in less than an hour.

The collection of aggregated statistical information was another important component. The company can present traffic statistics to various sections of the site with a simple one or two step process.

Due to the ease of use, the site is a work in progress with the company wanting to add more and more functionality to the CMS.

The right brand

Brand identity is one of the most valuable assets for a business. d’Art Design specialise in creating unique corporate identities and help organisations develop brand strategy whether the requirement is brand conception or brand repositioning. A solid identity can produce significant financial rewards and as such is a quantifiable asset worth developing. If handled appropriately the brand should clearly signify market placement, company values and be relevant to it’s intended audience.

(1)

(2)

(3)

(4)

Who is d’Art Design?

(1)

d’Art Design is a comprehensive advertising and design company offering innovative marketing solutions.

Our aim is to create concepts, designs and work that are strikingly original, because we believe success - no matter how it is expressed - demands that point of difference.
d’Art Design is an experienced design house/agency who can effectively integrate web technology, web design, brand identity and cutting edge design and communication in all forms of media.

Grow an audience

(2)

Our objective is to grow your audience — customers, subscribers, donors, members, followers, fans, volunteers or otherwise.

Growth is not simple, but the end result is worthwhile. Growth is good. It’s a sign of life, one way to measure success. The growth of your audience is broken into basic stages: Recognition, Interest, Intent, Action and Advocacy. These steps are the criteria of our strategic progression. The core of the strategy is making the next step the most important one.

Websites that look great

(3)

Customised and engaging websites designed to captivate your audience from the very first visit.

Utilising proven advertising techniques websites created with wow factor, ensuring every visitor feels an instant sense of trust toward your brand and remembers it!

Fresh creative minds

(4)

Our staff structure has an excellent mix of experienced heads and fresh creative minds.

In a competitive industry, our skills are constantly updated to retain ‘the edge’ and provide our clients with the best possible impacting eye catching designs. We also pride ourselves in providing excellent service, from meeting deadlines to attention to detail, ensuring the production of each job runs smoothly from beginning to end.

Island Waters Apartments